Business Card Dimensions

Business card dimensions are one of the important factors to consider when planning, choosing or making business cards. They are as important as other details such as the giver’s name, company affiliation that comes with a logo, the contact information of the giver, such as office addresses, telephone number(s) or cell phone number(s), fax number, e-mail address, or company website.

There are countries that give great attention to dimensions of business cards. For instance, ISO 216 standard which is A8 in size with 74 × 52 mm dimensions or 2.913 × 2.047 inch dimensions. Its aspect ratio is 1.423. The ISO/IEC 7810 ID-1 standard, which is credit card size, has 85.60 × 53.98 mm dimensions or 3.370 × 2.125 inch dimensions. The aspect ratio of this type is 1.586.

Achieving the correct business card dimensions will give the card receiver the impression that the giver of the card is knowledgeable to business card ethics. It may please the viewer and may even attract him or her to any business activity or possible business transactions.

Typical business card dimensions give the standard business card size observed by most people around the globe. This allows people who get business cards to receive organized cards. It will prevent cards from being too big or too small cards as forms of an information source. It will not only lessen the informality effect, but it will contain the number of information to include and will make a rectangular shape the standard form of the card. It will be unlikely to see a messy card or a heart shaped card distributed to formal looking people.

Foreign standard business card dimensions

In European countries of United Kingdom, Ireland, Belgium, France, Germany, Spain, Switzerland, Netherlands, Italy, the business card dimensions observed are 85 × 55 mm (3.346 × 2.165 inches) with 1.545 aspect ratio.

In the countries of Argentina, Brazil, Czech Republic, Finland, Hungary, Israel, Kazakhstan, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine, Uzbekistan, Bulgaria, Latvia, Mexico and South Africa, the business card dimensions followed are 90 × 50 mm (3.543 × 1.968 inches) with 1.8 aspect ratio.

In Australia, Denmark, New Zealand, Norway, Taiwan, Sweden, the standard dimensions practiced are in 90 × 55 mm or 3.54 × 2.165 inch business card dimensions with the aspect ratio of 1.636.

In Asian locations of Hong Kong, China, and Singapore observe 90 x 54 mm or 3.543 × 2.125 inch business card dimensions with an aspect ratio of 1.677. In Japan, business cards have 91 x 55 mm dimensions or 3.582 × 2.165 in inches. 1.655 is the aspect ratio of the cards in these locations.

Western standard business card dimensions

In western countries like Canada and the United States, the aspect ratio is 1.75.  The standard business card dimensions followed by most businesspersons are 88.9 × 50.8 mm or 3.5 × 2 inch while Iran follows the 85 × 48 mm or 3.346 × 1.889 inch dimensions. The aspect ratio of business card dimensions in Iran is 1.771.

Typical business card dimensions just show that even personal business cards have ethics and standards to follow. These kinds of business card measurements shall not be taken for granted because they play a significant role in social impression and business impacts.